SEO is already DEAD, Don’t waste your time! Do this

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Why Traditional SEO Is Dead: How to Grow Your Business with Generative Engine Optimization in 2025

If you’re someone who’s trying to grow your business or website on Google through SEO, let me tell you—this is not going to be an easy journey.
Because the SEO strategies you’re using right now? They’re only 20% of what’s actually required. The remaining 80% involves entirely new concepts. And today, I’m going to talk about that 80%.
One thing to remember: this change isn’t temporary—it’s permanent.
So watch the video till the end, and you’ll understand everything.

First, pick up your phone and search for anything on Google.
You’ll notice that Google’s AI now directly generates answers for you.
But if I show you a screenshot of a Google search from 5 years ago, you’ll see multiple websites ranking.
You could open any of them to complete your research.
But that’s no longer the case today.

So if you’re still thinking you can rank your website through traditional SEO, you’re going to face a lot of barriers.

Let me explain:

  1. Google now gives strong preference to videos.
    That’s why YouTube videos often rank higher.

  2. Google boosts content from platforms like Reddit and Quora because it wants users to read real user-generated content.

  3. Google is now flooded with ads.
    Even if your site has potential to rank higher, it won’t appear unless you pay Google—because you’re not funding them.

Now, if you’re thinking, “Even if my site is on the fifth page, my customers will scroll and find me,”—that imagination is entirely wrong.

Here’s a hypothetical scenario:

Suppose I have a query in mind: “Best books to read as a marketer.”
If I search the same on Google, I’d have to browse through multiple websites to research which books suit me.
But if I go to AI tools like ChatGPT, Perplexity, or Claude AI and type the same query—
They’ll analyze data from across the internet and instantly generate the best possible answer for me.

Now, tell me in the comments—what do you use for research these days?
Because it’s important to understand:
People now want instant answers.
That’s why these tools are gaining huge popularity and disrupting the industry.

And from this change, two major concepts have emerged:

  • GEO – Generative Engine Optimization

  • AEO – Answer Engine Optimization

Where you’re no longer optimizing your website for search engines, but for AI tools and Google’s AI-generated answers.

Now, let’s relate this to a trend:
When something trends on social media, everyone rushes to create content around it.
A similar massive change has happened in the SEO industry, altering how people do research.

Still, many are not ready to adopt these new SEO strategies.

So, Damini, how do we optimize for generative engines and rank our websites?

Before I reveal my 6 favorite secret strategies, let me first explain how GEO works.

You used to write blogs based on keywords hoping you’d rank on Google and get traffic.
But in Generative Engine Optimization, when someone asks an AI like ChatGPT a question like
“Best books for teenagers” or “Best productivity tools,”
it analyzes search engine data and presents the best result—
where it might mention your business and even give a reference link.

That’s the goal—to get mentioned by tools like ChatGPT, Perplexity, Claude, and Google’s AI Overview.

And that’s what we call: Generative Engine Optimization.

 

Now here are the 6 secret strategies to optimize your website effectively:

1. Clearly Mention Who You Are, What You Do, and Why You’re Different

Let me give you an example.
I run a digital marketing agency. If my website just says, “We give services to clients,”—
AI won’t understand who I really am.

But if my site says:
“We are the best digital marketing agency providing valuable services to our clients,”
AI will understand who I am and what makes me different.

Also, make sure your site includes:

  • Testimonials

  • Reviews

  • Detailed About sections

So that when AI scrapes your website, it can truly understand your brand identity.

2. Get Mentioned on Trusted Websites (AI Backlinking Equivalent)

Just like traditional SEO relies on backlinks, in GEO, it’s about mentions.
If multiple trusted sites mention your business, your chances of being featured in AI responses increase significantly.

For example, my name is Damini Tripathi.
If you search for me or my agency on Google,
Google’s AI Overview definitely shows my content because I’ve been mentioned across many sites and I have strong organic presence.

So, invest in PR and mentions on high-authority platforms.

3. Use Free Tools to Check if AI Mentions Your Website

This one’s super powerful—and almost no one is doing it yet.

Let’s say I have a platform named “Marketian” where I sell digital products.
If someone searches AI tools like ChatGPT about platforms to learn Facebook Ads,
does my business name show up?

If not—why not?

To find out, use a free tool called Falcon RankAI.
Paste your site URL there—it will give you:

  • A list of AI-related queries people are making about your niche

  • Whether your business is appearing in responses from ChatGPT, Google AI Overview, Claude, Perplexity, Gemini, etc.

If you’re not appearing—you’ll know which keywords to focus on.
Now I’m not saying write blogs stuffed with these keywords.
Instead, optimize your website’s content and structure based on those queries.

4. Create Listicle Blogs with Your Business as #1 (A little spammy but effective)

Let’s say you’re in real estate.
Make a blog titled: “Top Real Estate Agents in Bhopal” and place your business at the top.

If AI tools fetch that list in response to user queries, your business has a higher chance of being mentioned.

5. Get Online Reviews—Everywhere, Not Just on Google

Make sure your business has as many online reviews as possible.
Because AI tools don’t just pull data from Google Reviews—they scan multiple platforms to find which businesses are trusted.

Ask your customers to leave specific, detailed reviews:

  • How your service helped them

  • What results they got
    Fake reviews from fake accounts won’t help.
    Google and AI are smart enough to detect that quickly.

6. Use YouTube as a Search Engine for Better SEO

I guarantee—you’ll agree with me on this.
YouTube is now the best search engine for your business.

Benefits:

  • Builds your organic presence

  • Brings in better quality leads

We had a website with over a million in traffic.
But due to algorithm updates, traffic dropped.
We created a YouTube channel too late—and couldn’t save the site.
But we learned a valuable lesson.

So what should your YouTube strategy be?

Focus on:

  • Frequently asked questions in your industry

  • Keyword-specific video content

This way, you’ll rank on YouTube, gain trust, and convert viewers into customers.

So to those who say SEO is dead—they don’t understand that SEO strategies have changed.
When user behavior shifts, strategies must adapt.

If you’re still doing SEO, make sure you’re following modern techniques.

If you even implement just the 6 strategies I’ve shared, you’re guaranteed to see great results.

Don’t just write blogs filled with keywords hoping to rank.
Your major focus should be: how to build a real business—not just how to rank a website.

I hope this video gave you a lot of value.
If you have any SEO-related questions, drop them in the comments.
Or share your opinions on this topic.
And if this video helped you even a little—like the video, subscribe to the channel,
and I’ll continue bringing you such high-value digital marketing content. 💡

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